Alliance Tabernacle in Brooklyn, NY, was undergoing a rebrand to reconnect with its deep roots and honor its nearly 100-year legacy. The church wanted to reflect its origins in tent revival meetings while embracing the dynamic, welcoming spirit that defines its community today.
We designed a brand identity that merges history and modernity, featuring a tent-inspired emblem that also forms an "A" for Alliance, symbolizing faith, unity, and revival. The rich burgundy and gold color palette conveys warmth, tradition, and spiritual significance. This refreshed branding now reflects Alliance Tabernacle’s heritage while positioning it for continued growth in the next century of ministry.